This ain't no ballet class people! This is End Zone Dancing!
Brand USA partnered with the NFL to give away a trip to the USA along with tickets to the biggest football game on earth – The Superbowl! We came up with the concept of a coach teaching a serious end zone dancing class. In cooperation with our amazing talent and enthusiastic extras we were able to make this video come alive and spark users in the UK, Germany and Canada to enter to win this amazing prize.